The agency Africa has created a vinyl advertisement which can be played at any player. The action is part of the partnership between Budweiser and the singer Will.i.am, whose first project is the clip of the song “Great Times”, recorded at the cities of Rio de Janeiro and São Paulo. Sergio Gordilho, co-president of Africa, says that the customers of premium products are already used to be surprised by different ways of innovation, and the challenge for the agency was to create something even more surprising. “We’ve created an advertisement that plays in vinyl, which is a cool element with the profile of the brand”....